We all know that rapper Snoop Dogg has been very pro-marijuana for as long as anyone can remember. And he hasn’t been shy about it either. Concerts with bong hits between songs and a smoke filled venue has been the norm for his performances. As of this month, Snoop Dogg has become the first celebrity to create a full line of marijuana products complete with commercial-standards branding.
Known as Leafs By Snoop, the line consists of eight strains of marijuana flower, concentrates, and edibles. Snoop’s line is currently only available in Colorado and for the first 30 days will only be sold by Beyond Broadway who operates as LivWell. The Leafs By Snoop brand operates under the Colorado marijuana license held by Beyond Broadway. Since Snoop Dogg is not a resident of Colorado, he can’t technically own the Leafs By Snoop brand. Beyond Broadway will grow all of Leafs flower and will process and manufacture its concentrates and edibles. After the initial 30 day period has expired, Leafs By Snoop will be more widely available by wholesale to other shops.
While there are many other celebrities that support the use of marijuana and acknowledge their own use of cannabis, none have come to be part of the cannabis industry as Snoop has. “Leafs By Snoop is truly the first mainstream cannabis brand in the world and proud to be a pioneer,” Snoop said as referenced by The Cannabist. “LBS is blazing a trail for the industry.”
Snoop attended a launch party in Denver on November 9 at the home of LivWell owner John Lord. There he showcased his brand and product line for the 50 or so attendees and even exhibited his DJ skills to the crowd. Snoop said that he is “a master of marijuana. So naturally, my people can trust that I picked out the finest, freshest products in the game. Let’s medicate, elevate and put it in the air.”
Read The Cannabist article here: